Customer Marketing Services
Put Our Experience to Work for You
Backed by a decade of wireless network deployments, Bytemobile helps its customers formulate mobile data strategies and maximize the impact of new service launches. From data optimization and gateway traffic management to web and multimedia content adaptation, we share our cumulative global experience and intelligence to ensure the long-term success of operators in their local markets.
Bytemobile Customer Marketing Services (CMS) works with operators’ chief marketing officers and their teams to plan and execute strategic initiatives. For example:
- Sprint, one of the largest tier-one carriers in North America, engaged CMS for the launch of a new accelerated mobile broadband service.
- Another tier-one operator – in Europe – sought our counsel in planning new business models for the monetization of web browsing through user-targeted advertising and widget applications.
- China Mobile, the world’s largest carrier, enlisted CMS to produce an advertising video targeting young mobile consumers with the promise of the open Internet.
We collaborate creatively with our customers to plan and implement focused marketing plans and programs with clear and measurable objectives. Specific projects include:
- Service Launches. We leverage industry best practices from operators around the world to help our customers introduce and ramp new mobile internet services for optimal consumer uptake and ROI.
- Educational Workshops. We help our customers balance the imperative to achieve near-term results with the need to develop a long-term perspective – producing profitable revenue today while investing in the next generation of value-added data services.
- Customized Projects. We apply a broad understanding of operator problem-solution scenarios and actual case studies from all geographic regions to the special needs and unique requirements of individual customers.
