Mobile Minute
Bytemobile sponsors Mobile Minute – a series of industry forums, webinars, reports, white papers, newsletters, and other educational vehicles for its customers, prospects and partners in the global mobile ecosystem.
The Impact of Video Traffic Growth on Mobile Networks, September 28, 2010
Video is the dominant form of mobile data traffic across wireless networks today. According to the latest mobile data forecast from Cisco, mobile video will grow at a compound annual growth rate (CAGR) of 131% from 2009 to 2014. As multimedia grows in proportion to other mobile content, it is steadily changing the traffic profile of networks. This has direct impact not only on quality of service and the user experience, but also on the network’s capacity and cost structure – which creates new challenges for network operators. The technology used to manage other types of traffic cannot be used effectively to manage video. Operators need new tools and techniques to address the growth of multimedia as it continues to drive the growth of data traffic on their networks.
Meeting Consumer Expectations of the Mobile Internet Experience
In the age of the Mobile Internet, with 4G networks looming on the horizon and a rapidly expanding array of intelligent devices making their way to consumers, competition for subscribers among wireless service providers is fiercer than ever. As a result, operators need to become more creative in delivering a user experience that their customers just can’t live without – and thereby monetize the proliferation of traffic in their networks.
Learn from panelists T-Mobile International, Informa Telecoms & Media and Bytemobile how operators can strengthen network performance with currently available network resources to meet consumer demand and build brand loyalty with stickiness.
Specific questions on the table for discussion will include the following:
Next Gen Data Services: Adding Value to Traffic
When it comes to providing mobile broadband data, operators must deliver more than just access to the Internet or they risk competing solely on price.
There are several possibilities for avoiding the “dumb pipe” mentality.
This webinar will explore those various options – from providing tiered pricing for different broadband speeds to offering advanced applications that can enhance the mobile broadband experience.
Mobile Multimedia: Minimizing Congestion, Maximizing Quality
From web browsing to video-sharing sites, video downloads and streaming multimedia
The wireless data traffic mix is changing rapidly. In certain regions, video is already surpassing web browsing as the dominant form of traffic and even overwhelming existing networks. How can operators use their network capacity most efficiently? How can they provide a superior user experience with available bandwidth, especially for the growing population of mobile video consumers? How can they remain competitive and profitable by not only controlling traffic, but also monetizing it?
Mobile Data Caps: Can Carriers Profitably Control Data Usage?
Wireless data usage is surging thanks to the uptake in smartphone sales and the growth in wireless-enabled netbooks and laptops. But this growing usage creates a conundrum for mobile operators. Wireless networks won’t have the bandwidth to handle the same type of unlimited Internet usage that customers are accustomed to getting. How are operators going to encourage new consumer growth but remain in control of their networks? How are operators going to ensure continued delivery of profitable revenue generating services?
Making a Better Mobile Browser
Thanks to the growth in smartphones and touchscreen devices, consumers are increasingly using the mobile phone to browse the OPEN Web. Despite the advances, mobile browsing still leaves a lot to be desired. What is being done to improve the mobile browsing experience? What are carriers, device makers and others doing to improve and enhance mobile browsing?
To request these presentations, please email mobileminute@bytemobile.com.
