Monetize it! Create a new ad inventory channel for off-portal web content. Expand your revenue streams. Subsidize your data delivery costs.
Who says mobile data is moving to an advertising model? Everybody, that’s who. You can’t afford to be left behind in the rush to deliver open internet browsing on mass-market handsets. Nor can you miss an opportunity to monetize that superior user experience with targeted mobile advertising.
Meet Web Fidelity™ Service and seize that opportunity today. Integrated with web adaptation on the Unison™ platform within your network, mobile advertising enables you to serve ads in off-portal web pages on feature phones and smartphones.
With a powerful new ad inventory channel, you can not only offset your data costs but also generate a multiple of your data revenues in ad sales.
Why mobile advertising? Why now?
- A 1:1 personalized medium, always on and with the consumer
- Proximity to the point of sale, whether a website or a phone number
- Effective targeting based on valuable customer usage data
- Consumer acceptance of ads in exchange for content
Web Fidelity Service captures and analyzes subscriber data for mobile advertising. Using this data, your advertising partners can fine-tune their ad performance through sophisticated targeting based on behavior, demographics, location, and other criteria.
Your sponsors won’t need to invest in developing special mobile landing pages or websites — Web Fidelity Service enables click-through to content-adapted PC websites. And it can be integrated with media sales engines or third-party ad networks for sales reach, campaign management and billing — a full-service, in-network solution serving ads across different formats and channels.
“The new technology was built entirely in house, and should prove very easy for any wireless operator to integrate into its infrastructure, allowing the operators to easily serve up ads to their customers in off-portal Web pages.”*
— Tony Rizzo
Sector Head, Mobile Software
The 451 Group
* This comment appeared in an independent report, titled “Bytemobile adds mobile advertising to its embedded wireless operator infrastructure,” which was published on January 3 of 2008.
The 451 Group’s report, “Bytemobile adds mobile advertising to its embedded wireless operator infrastructure” referenced above, is an independently produced report that was neither sponsored by nor otherwise funded directly by Bytemobile. The report and its entire contents are the sole property of The 451 Group, copyright 2008, and are reproduced here by permission.
“Sitting on the carrier’s network allows Bytemobile to target ads by demographic, location, and behavioral data without requiring customers to install anything.”
— Enid Burns
ClickZ
“They look to be able to leverage some of the carrier subscriber data that hasn’t been well mined, if at all, by the carriers because there hasn’t been a need. If that helps carriers unlock that data and add a little more relevant targeting, I think that could be a good thing for advertisers.”
— Neil Strother
Analyst
JupiterResearch
Quoted in ClickZ
