Monetize it! Create a new ad inventory channel for off-portal web content. Expand your revenue streams. Subsidize your data delivery costs.
Who says mobile data is moving to an advertising model? Everybody, that’s who. You can’t afford to be left behind in the rush to deliver open internet browsing on mass-market handsets. Nor can you miss an opportunity to monetize that superior user experience with targeted mobile advertising.
Meet Unison™ Advertising Module (UAM) and seize that opportunity today. Integrated with Web Fidelity™ Service on the Unison platform within your network, UAM enables you to serve ads in off-portal web pages on feature phones and smartphones.
With a powerful new ad inventory channel, you can not only offset your data costs but also generate a multiple of your data revenues in ad sales.
Why mobile advertising? Why now?
- A 1:1 personalized medium, always on and with the consumer
- Proximity to the point of sale, whether a website or a phone number
- Effective targeting based on valuable customer usage data
- Consumer acceptance of ads in exchange for content
Unison OSN Monaco™ Edition captures and analyzes subscriber data for UAM. Using this data, your advertising partners can fine-tune their ad performance through sophisticated targeting based on behavior, demographics, location, and other criteria.
Your sponsors won’t need to invest in developing special mobile landing pages or websites — UAM enables click-through to content-adapted PC websites. And it can be integrated with media sales engines or third-party ad networks for sales reach, campaign management and billing — a full-service, in-network solution serving ads across different formats and channels.
