Web Fidelity Suite: Widget Bar
Influence Mobile Web Browsing for New Revenue Streams
Many wireless network operators maintain portals where users can buy ringtones and wallpaper along with services such as search boxes and links to preferred content. Portals attract users with content such as news, weather and sports. Portal revenue is critical for many operators. However, with advances in mobile device capabilities, the availability of mobile-specific content on the Internet, and consumer loyalty to established online brands, this revenue is declining rapidly, as more users bypass the portal and go straight to popular internet destinations. Bytemobile’s Web Fidelity™ Suite Widget Bar application is a first-of-its-kind tool that enables operators to embed their presence in subscribers’ mobile web experience — even while they are browsing the open Internet.
Web Fidelity Suite Widget Bar
Control the User Interface and Influence Consumer Browsing
The Widget Bar application is a customized toolbar that is added above any or all web pages — portal or off-portal, mobile-specific or non-mobile-specific, adapted or unadapted. The Widget Bar dynamically interacts with authorized external applications to display up-to-date information that is personalized to each user — including local news and weather, enhanced search, service notifications, social networking, and custom services. With this application, operators can regain consumers’ mindshare and become a primary influencer of mobile web browsing behavior — while capitalizing on new revenue opportunities from value-added widget services.
Operator Presence on Every Off-Portal Web Page
The Widget Bar can be placed with all web pages delivered to mobile browsers, enabling operators to maintain an influential and valuable presence to users whenever they browse the Web. This also creates opportunities for operators to actively participate in profitable partnerships with content providers.
Dynamic Application Widget Environment
The content displayed in the Widget Bar is updated every time a user browses a new page. This allows widgets such as message notification, weather, stocks, and sports to continuously display current information without the user having to select and click these applications.
Widget Applications to Get Started
Bytemobile offers widget applications for operators to use in launching the Widget Bar for their subscribers. These applications enable operators to brand and simplify the user’s web browsing experience on any mobile device with interactive, targeted and dynamic content:
- The operator-configurable Inline Portal application intelligently brings portal content to the top of every web page, increasing the operator’s visibility without being intrusive to the user.
- The Search Bar application provides a search query box that is always present, facilitating mobile content discovery and enhancing web browsing.
- The Share This application simplifies the sharing of mobile web content with other users directly or through popular social networking services such as Facebook and Twitter.
- The Notifications pop-up application gives operators a flexible tool to inform subscribers of relevant updates such as promotions and operational messages on roaming and data limits.
In addition to these widget applications, Bytemobile offers solutions and services for widget application development and inventory management.
