Deliver the Entire Internet to Handheld Devices
For mobile users, access to the Internet while on the go is quickly becoming a necessity rather than a luxury. In developing regions, where PCs are less ubiquitous, internet access from mobile phones is becoming the primary means of connecting with content. Both device manufacturers and content providers have adapted to this new reality by offering more capable phones and more mobile-specific content. Consumers want — and expect — a PC-like experience. Until recently, however, reality has lagged behind this expectation. Even high-end devices such as the Apple iPhone do not offer the complete functionality available to laptop and desktop browsers.
Web Fidelity Suite Content Adaptation
Advances in CPU, memory and display technologies have not overcome the basic physical constraints and the life cycle of mobile devices to keep up with the dynamic nature of the World Wide Web. This problem is exacerbated in the mobile environment, as differences in browsers and devices make it challenging to provide all subscribers with a consistent open internet experience. This is true even when the content provider invests in the quality of the mobile presentation. The success of the Internet lies in the vast expanse of information available, with billions of providers, content tailored to any and every interest, and no inventory limitations. To achieve success in the mobile internet space, operators must provide access to the long tail of websites, in addition to the most popular media outlets.
The Bytemobile Web Fidelity™ Suite Content Adaptation application is the industry’s first carrier-grade solution — deployed in-network, without a client — that brings the entire Internet, complete with animation and video, to mobile devices with limited capabilities. The application’s cognitive engine dynamically, transparently and intelligently transforms internet content for interactive use on subscribers’ existing handsets.
