Generate Substantial New Revenue Streams
Bytemobile’s Web Fidelity™ Suite Ad Insertion application now allows operators to drive advertising revenues from off-portal browsing traffic. In addition to serving ads from an operator’s preferred ad network, the application can leverage Bytemobile’s Optimization and Services Node (OSN) MobileMatch™ application to target ads for increased relevance to individual users. Industry research has shown that highly targeted ads generate significantly higher click-through rates and ad revenues for operators because they are tied to browsing context (site category, URL) and past browsing behavior.
Web Fidelity Suite Ad Insertion Application as Displayed on an Off-Portal Web Page
Key Features and Benefits
- Ad placement with every web page
- Flexible integration with third-party ad networks and OSN MobileMatch Service
- Ad placement for all devices and in all ad formats
- Contextual ad targeting
- Behavioral ad targeting with OSN MobileMatch Service
- Restricted placement of ads to avoid inappropriate sites
- Ad insertion as a differentiating service
