Optimize Video on iPhones and Android Devices
Video consumption on high-end smartphones is a major contributor to traffic congestion in 3G networks. In certain cases, the Apple iPhone generates more than 50% of the network’s total data traffic — and video accounts for approximately 40% of the iPhone traffic.
The Media Fidelity® Suite Smartphone Media Optimization application enables operators serving large smartphone populations to manage the effects of accelerating growth in video traffic on their networks. The clientless application — transparent to the user — optimizes videos downloaded by the iPhone and all mobile devices that support the Google Android platform. This includes .MP4 videos encoded in either the H.264 or MPEG-4 format.
Optimization is achieved through the transcoding of video content to reduce the volume of data transmitted and minimize video stalling during periods of network congestion, thereby improving the user experience. The solution also enhances optimization performance by transcoding video from its original codec to the most efficient codec, typically H.264.
As a result of data reduction and bandwidth utilization for video applications, operators are able to support additional users and traffic without new capital investments in network capacity expansion. By applying video optimization according to subscribers’ rate plans, usage profiles, video sources, devices, and other parameters, operators can control network abuse and create customized data services and intelligent pricing plans for new revenue opportunities.
