Smart Capacity™ for Service Quality
Since the advent of smartphones and later tablets, subscriber usage of video, streaming media, multimedia content, social networks, and mobile applications has grown explosively, ahead of all industry forecasts. The resulting traffic congestion has degraded quality of experience (QoE) for hundreds of millions of subscribers worldwide. For mobile network operators, service degradation has discouraged subscriber access to premium content and applications – key data revenue sources – and caused subscriber churn.
Subscriber QoE is determined by a number of factors that are constantly changing, often within milliseconds. These factors directly impact the speed, smoothness, latency, and clarity of content delivery on mobile devices.
For subscribers, perception is reality, and QoE perceptions are shaped by several criteria, including:
- Video stalling
- Video resolution
- Video data rate
- Web page download time
- File download time
Acquiring more spectrum, leasing more radio towers, installing faster content servers, off-loading data traffic, and other traditional measures are insufficient to improve subscriber QoE in today’s mobile business environment. The traffic profile of 3G networks and the evolution to 4G networks require Adaptive Traffic Management, video and web optimization, intelligent policy control, and traffic analytics.
Bytemobile’s QoE management capabilities enable operators to consistently deliver the best possible experience to their subscribers based on real-time network conditions. Each subscriber’s QoE is actively monitored and measured, and dynamically adjusted as needed to maximize service quality according to multiple factors, such as service plan, tariff rate, device type, content type, content format, rate of change, time of day, network capacity, and congestion levels.
This approach to QoE management – grounded in actual network performance – achieves the following results:
- Reduced video stalling
- Faster web page and file downloads
- Improved user experience across all subscribers
- Increased subscriber usage while roaming
- Increased flexibility for tiered service plans
- Intelligent enforcement of quota breaches
Stronger, more reliable QoE leads to increased consumption of video and web content, as well as mobile applications, which in turns leads to increased revenue and profitability for mobile data services.
The reduction of video stalling measurably increases the amount of time that videos are viewed by mobile subscribers – a clear metric for QoE.
