As wireless networks have evolved from 2G to 2.5G to 3G technology and beyond, the dream of limitless capacity has followed – the pipe becomes so big that the volume of user data traffic can't possibly
fill it.
So much for the dream: global mobile data traffic is expected to double in volume every year through 2013, increasing 66 times to more than two exabytes per month. Call it Moore's Law as applied to wireless networks: data consumption continues to rise exponentially, pushing the bandwidth available for it – whether that bandwidth is x, 100x or 1,000x.
Not surprisingly, the deployment of network optimization and gateway traffic management has kept pace with the evolution of network technology. For example, the commercial implementation of 3G networks and the explosive growth of data – coupled with declining data prices and rising delivery costs – have continued to demonstrate the economic value of data reduction and bandwidth utilization. See an insightful commentary on this phenomenon by Joel Brand, Vice President of Product Management, in the Bytemobile blog, Heart of the Matter.
Since the company's founding in 2000, Bytemobile has helped its customers migrate from one generation of network technology to the next by delivering intelligent optimization solutions that anticipate and scale with significant growth in users and traffic. Now Bytemobile is working with tier-one operators on their migration from 3G to 4G and adoption of Long-Term Evolution (LTE) technology.
The goal is to minimize risk and ensure that ROI in LTE is maximized in terms of capacity, performance and cost savings over the life of the network. The carrier-grade Unison™ Mobile Internet Platform – with its simplified architecture for fast, flexible service deployment – and the comprehensive portfolio of Bytemobile products and applications deployed on this platform are designed to support both upward migration and the requirements of the 4G environment.
As you plan your network's future, please ask your Bytemobile account manager for more information on how we are helping our customers rise to LTE – and beyond.
In the meantime, enjoy this issue of Mobile Minute. We look forward to your feedback.
Adrian Hall
Chief Marketing Officer
