Bytemobile Unison Platform Expands Mobile Network Capacity by 50%, Drives Hundreds of Millions in CAPEX Savings for Operators Worldwide

Advanced Innovation in Optimization for Streaming Media and HD Video Enables Operators to Develop New Revenue-Generating Services for Millions of 3G and 4G Subscribers

Santa Clara, Calif., February 7, 2011

Bytemobile, Inc., the leading provider of Smart Capacity™ solutions for mobile network operators, today extended the company’s mobile video leadership. The company is meeting the explosive demand for mobile video from millions of new 3G and 4G subscribers worldwide with industry-first advances in its Unison™ platform. Bytemobile’s Smart Capacity platform will help operators drive millions in revenue growth and cost savings by increasing existing capacity by more than 50 percent. Unison 6.0 includes new optimization for streaming media services and High-Definition (HD) content to mobile devices.

Bytemobile recently reported that analysis of data trends across its customers’ wireless networks showed video-based content will grow by 50 percent in 2011, accounting for more than 60 percent of network traffic.  Personal video communications will dominate wireless network capacity, such that 10 percent of subscribers will consume 90 percent of total network traffic.  Additionally next-generation smartphones will lead to the consumption of bandwidth-intensive streaming media and HD video content and subscribers will continue to consume available network capacity even as operators roll out LTE.

“Mobile operators are under significant financial pressure to address the rapid growth in mobile data traffic, which by all accounts is largely driven by video consumption. Upgrading existing 3G networks to HSPA+ or deploying a new LTE network will only temporarily address the capacity issue, while doing nothing to optimize the operators’ initial investments,” commented Michael Thelander, founder and chief executive officer of Signals Research Group, LLC. “In order to accelerate revenue through new services and expand capacity to meet subscribers’ appetites for bandwidth-intensive applications, operators need unique solutions such as Bytemobile's Smart Capacity Platform.”

Smart Capacity at the Core of 3G and 4G Networks
Unlike competitive solutions, Bytemobile’s Unison platform has been designed from the ground up to process video and web traffic in mobile networks with reduced complexity and increased efficiency.  It is backed by over a decade of product development and network deployment experience. The Unison platform enables customer to increase available bandwidth to keep up with increased subscriber demand and the evolution of new bandwidth-intensive devices and applications.

“Smart Capacity management is critical because of the significant bandwidth that mobile video consumes and subscribers’ continued demand for multimedia,” said Chris Koopmans, vice president of Product Development at Bytemobile. “The Unison platform inspects content, anticipates congestion and applies corrective actions in real time – resulting in a 50 percent increase of network capacity and providing dramatic performance improvements in the delivery of mobile video.” 

New features in Unison 6.0 include: 

• Streaming policy control for all major audio and video services - including maintaining rights for Digital Rights Management (DRM) content – for increased network efficiency and enhanced delivery of multimedia

• High-Definition (HD) optimization for a quality mobile HD video viewing experience

• Video caching with adaptive optimization to balance network performance across viral and long-tail video content, resulting in faster download times and significant bandwidth utilization improvements

For more information on the Unison Smart Capacity Platform, visit: www.bytemobile.com.

Visit Bytemobile at Mobile World Congress, February 14-17 in Barcelona (Hall 1, 1F05).

Chris Koopmans, vice president of Product Development at Bytemobile, will speak at the conference panel session, Network Breaking Point, on Tuesday, February 15, at 16:00 in Hall 5, Room 6.

Bytemobile – Smart Capacity at the Core™
Bytemobile’s Smart Capacity™ platform gives mobile operators more control of existing network resources to manage escalating subscriber demand for capacity due to video and other bandwidth-intensive content and applications. By deploying the Unison™ Smart Capacity platform in the mobile network, operators can defer costly network capital expenditures and control operating expenses, while improving revenue growth and profitability. Bytemobile® Smart Capacity solutions have been deployed with over 125 operators in 60 countries, including 8 of the world’s top 10 tier-one carriers. To learn more, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo, Smart Capacity, Unison, and Smart Capacity at the Core are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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