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Apple’s iPad Generates 2.5x the Wireless Data Traffic Generated by the iPhone

Bytemobile Test Results Underscore Need for Data Optimization Solutions to Alleviate Network Congestion and Improve User Experience

SANTA CLARA, Calif., April 26, 2010

Bytemobile, Inc., the global leader in mobile internet solutions, today released findings of wireless network tests conducted on Apple’s iPad. These tests comparatively measured the volumes of mobile data traffic generated on the iPad and the iPhone by the same popular applications. By executing identical tasks on each device and recording the resulting traffic in the wireless network, Bytemobile found that on average, the iPad generated more than 2.5 times the volume of mobile data produced by the iPhone.

Highlights of the Apple iPad test, by popular application, are as follows:

  • USA Today generated 6.3x traffic
  • GoogleMaps generated 2.6x traffic
  • Bloomberg generated 2.5x traffic
  • eBay generated 1.5x traffic
  • The Internet Movie Database (IMDb) generated 1.4x traffic

“With operators’ capacity challenges mounting due to increased smartphone usage, the introduction of the iPad is sure to exacerbate wireless network congestion,” said Joel Brand, vice president of Product Management at Bytemobile. “The fundamental reality is that network capacity is a constrained resource, even with technological advances and investments in infrastructure expansion. Another quantum leap in data traffic caused by a new class of device will further strain capacity, and operators need to prepare their networks now in order to avoid consumer backlash.”

Bytemobile’s market-leading optimization portfolio enables operators to manage traffic congestion by optimizing web, video and application traffic across all mobile devices, including Apple’s iPad. Bytemobile solutions have been proven to enhance the mobile internet experience by detecting, averting and preventing congestion across all types of data.

For more information on Bytemobile’s optimization portfolio, please visit:
http://www.bytemobile.com/products-applications/.

About Bytemobile, Inc.
Bytemobile’s Unison™ Mobile Internet Platform enables wireless operators to meet consumer demand for mobile video and web content. The company’s solutions also dramatically improve bandwidth efficiency and reduce infrastructure costs throughout the network. Bytemobile® products and services have been deployed with 117 operators in 58 countries and 12 of the world’s top 15 tier-one operators. The company is committed to helping its customers and partners deliver green mobile internet services in a sustainable network environment. To learn more, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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