Bytemobile Releases Global Metrics Report on Mobile Video

Findings Show Faster Wireless Networks Will Drive Significant Increase in Media Traffic

SANTA CLARA, Calif., October 20, 2010

Bytemobile, Inc., the global leader in mobile video optimization solutions, today released its third-quarter 2010 Mobile Minute Metrics report. The October report examines the type of video content that users are viewing, data usage patterns broken down by device and individual behavior, and how these factors affect operators’ networks and consumers’ mobile internet experience. Bytemobile anonymously sources the aggregate data traffic in a global cross-section of its customers’ networks and provides insight into the current state of the mobile ecosystem.

Report Snapshot

  • The most prevalent type of video on wireless networks worldwide continues to be user-generated content available on YouTube and Google Videos. On average, this accounts for 48% of the total network video traffic.
  • On a per-user average, iPhone users generate more video traffic than Android device users.
  • The peak hours for data traffic on wireless networks have shifted from daytime to evening. This trend signifies a transition in mobile data consumption from business usage to residential entertainment-based usage.
  • Today, higher-resolution video is requested significantly less often than lower-resolution video yet generates a similar amount of the total data traffic on the network – 31% compared to 39%. This trend indicates that even a small increase in the number of users consuming higher-quality video – which is expected on higher-speed networks – will generate a considerably greater network traffic load.
  • Wireless networks with slower end-to-end speeds show that an average of 39% of total data traffic is video-generated, while networks with higher available throughput show video traffic of nearly 60%.

“While not surprising, our findings in the 3Q 2010 Mobile Minute Metrics report indicate that we have only experienced the beginning of video’s impact on wireless networks,” said Joel Brand, vice president of Product Management at Bytemobile. “As operators continue to migrate to next-generation wireless technologies and realize faster network speeds, video traffic growth will also increase more rapidly. Video optimization is an essential tool in the operator’s arsenal for managing this explosive growth while ensuring a quality experience to end users – and its value will only increase with future LTE networks.”

To download the 3Q 2010 Mobile Minute Metrics report, please click here.

About Bytemobile, Inc.
Bytemobile’s Unison™ Mobile Internet Platform enables wireless operators to meet consumer demand for mobile video and web content. The company’s solutions also dramatically improve bandwidth efficiency and reduce infrastructure costs throughout the network. Bytemobile® products and services have been deployed with 120 operators in 58 countries and eight of the world’s top 10 tier-one operators. The company is committed to helping its customers and partners deliver green mobile internet services in a sustainable network environment. To learn more, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

Bytemobile Contact:

Share & Save