Bytemobile Enhances Market-Leading Video Optimization Solution to Include Media Caching

SANTA CLARA, Calif., October 20, 2010

Bytemobile, Inc., the global leader in mobile video optimization solutions, today announced the general availability of its new Unison™ Mobile Internet Platform. The latest Unison release – which includes new media caching capabilities – reflects the changing nature of data traffic on mobile networks and provides operators with a single unified platform to manage the explosive growth of mobile video traffic effectively.

“The latest release of the Unison platform solidifies our leadership in the video optimization space,” said Joel Brand, vice president of Product Management at Bytemobile. “This release was designed specifically to balance on-the-fly video optimization with offline optimization of cached video content. As a result, operators are able to achieve the highest level of bandwidth management across their networks while serving the best possible mobile video experience to their customers.”

Recent Bytemobile video optimization deployments show that nearly half of all videos requested on wireless networks are repeat downloads. On average, within a seven-day period, the most popular YouTube videos are downloaded more than 600 times, and the top video advertisements are downloaded over 5,000 times. As a result, a considerable amount of duplicate video content is traversing wireless networks and stressing the entire mobile content delivery supply chain.

Bytemobile’s video optimization addresses this issue by reducing the total amount of multimedia data traffic on a wireless network – thereby improving the user experience during periods of congestion. The Bytemobile solution uniquely monitors network conditions and dynamically detects congestion in the video delivery path – automatically applying the most appropriate level of optimization for an optimal user experience.

Enhancing video optimization with media caching capabilities enables operators to download and optimize a video once and serve it as many times as requested. Unlike standard caching technology, the Bytemobile solution seamlessly integrates video optimization and caching to enable both on-the-fly and offline optimization of content. The new media caching feature can reduce network downloads by 25-50% – further reducing the cost of video delivery and improving the overall economics of data services offered by operators.

About Bytemobile, Inc.
Bytemobile’s Unison Mobile Internet Platform enables wireless operators to meet consumer demand for mobile video and web content. The company’s solutions also dramatically improve bandwidth efficiency and reduce infrastructure costs throughout the network. Bytemobile® products and services have been deployed with 120 operators in 58 countries and eight of the world’s top 10 tier-one operators. The company is committed to helping its customers and partners deliver green mobile internet services in a sustainable network environment. To learn more, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

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