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Bytemobile’s Media Optimization Wins 2010 Mobile Merit Award of Excellence

Recognition Underscores Mobile Video Traffic Challenge Facing Network Operators

SANTA CLARA, Calif., May 20, 2010

Bytemobile, Inc., the global leader in mobile internet solutions, today announced that its Media Optimization Solution has received an Award of Excellence in the Mobile Technologies Infrastructure category of the 2010 Mobile Merit Awards. The clientless solution streamlines the delivery of all video and other multimedia while maintaining maximum transparency to the end user. In addition, operators are able to support more video data traffic without extensive investments in new hardware.

Recognizing companies, individuals and technologies that have shaped the way in which the world communicates, the Mobile Merit Awards are judged on industry impact, innovation, technologies, social importance, implementation, and overall success factor. This year’s awards were judged by industry executives, members of the media and consultants, including: Bob Bilbruck, CEO, B2 Group Consulting; Matt Kapko, mobile blogger, EyeOnMobile; Tracy Ford, editor, RCR Wireless News; Lynette Luna, mobile reporter; Michelle Sklar, producer, bNetTV; Brian Dolan, editor, MobiHealthNews; Lee Hancock, CEO, Hancock Technologies; and Scott Erickson, consultant and mobile Expert. To learn more, click here.

Industry Impact
In many 3G networks, video has already surpassed web browsing as the dominant form of mobile data traffic. A new generation of smartphones – such as the iPhone and Android devices – is driving increased video consumption, and operators servicing these smartphones are experiencing significant network changes. In some cases, video has already surpassed browsing as the dominant form of traffic and overwhelmed operators’ networks.

Bytemobile’s field-proven Media Optimization solution dramatically improves consumers’ mobile video experience while significantly reducing data traffic in the wireless network. By implementing data reduction and bandwidth management technologies, operators can continue to service new data subscriptions and accelerating usage without capital-intensive investments in capacity expansion.

About Bytemobile, Inc.
Bytemobile’s Unison™ Mobile Internet Platform enables wireless operators to meet consumer demand for mobile video and web content. The company’s solutions also dramatically improve bandwidth efficiency and reduce infrastructure costs throughout the network. Bytemobile® products and services have been deployed with 117 operators in 58 countries and 12 of the world’s top 15 tier-one operators. The company is committed to helping its customers and partners deliver green mobile internet services in a sustainable network environment. To learn more, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.

About Mobile Merit Awards
The Mobile Merit Awards recognizes companies, individuals and technologies that have shaped the way in which the world communicates today. Through nominations, the Mobile Merit Awards note the excellence achieved in the global mobile industry. These bi-annual awards are presented to outstanding companies, individuals and technologies from each sector within the mobile arena for work of the greatest likely impact on the market. For more information, please visit: http://www.mobilemeritawards.com.

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