News Releases

New Bytemobile Widget Applications Enhance Consumers’ Mobile Internet Experience

Interactive, Targeted Content Enables Network Operators to Brand and Simplify Web Browsing

MOUNTAIN VIEW, Calif., - July 20, 2009

Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced the general availability of widget applications for Widget Bar, an optional application of its Web Fidelity™ Suite software. The new widget applications enable operators to enhance the user experience by simplifying web browsing on any handheld device. The Widget Bar solution adds further user value through the delivery of external content and applications, which provides operators with a foundation for new, mutually beneficial relationships with content providers.

Bytemobile’s Widget Bar application enriches web content delivery and simplifies the mobile internet experience by inserting the equivalent of a toolbar above every web page — without the need for client software on the wireless device. The application gives operators a platform to deliver to their customers mobile content that is relevant to their interests and browsing patterns. Content placed on the Widget Bar can include search bar, operator portal content, social networking and webmail sites, links to premium content and personalized notifications. The Widget Bar displays dynamic widgets in a user-friendly format, as either individual icons or informative messages that appear as mobile consumers browse the open Internet.

New Toolbar Applications

The operator-configurable Inline Portal application intelligently brings portal content to the top of every web page, increasing operator visibility without being intrusive to the user.
The Search Bar application provides a search query box that is always present, facilitating content discovery and enhancing mobile browsing.
The Share This application simplifies the sharing of mobile web content with other users directly or through popular social networking services such as Facebook and Twitter.
The Notifications pop-up application gives operators a flexible tool to inform subscribers of relevant updates such as promotions and operational messages on roaming and data limits.

“The flexible design of Bytemobile’s Widget Bar enables operators to customize the toolbar above the main content of every web page and easily deploy new applications,” said Adrian Hall, chief marketing officer of Bytemobile. “As a result, they can deliver value-added services that are most relevant to their customers and thereby create new opportunities for incremental data revenue. Bytemobile customer feedback has shown that the Widget Bar improves the monetization of data traffic while simplifying the browsing experience with fast and easy access to useful, personalized applications and content.”

In large-scale user experience trials conducted in cooperation with operators, the vast majority of users accessed the Widget Bar application several times per week. Users reported finding navigation tools such as the Search Bar application extremely useful, and the Inline Portal application effectively doubled users’ visits to the operators’ portals. Instant user access to the latest portal services and content, the continuous presence of the operator’s brand on the web browser, and the accurate targeting of content delivered to users all resulted in increased click-through rates that are essential for higher average revenue per user (ARPU).

Operators can deploy the Widget Bar application with other Bytemobile solutions — such as the WebGate™ gateway traffic management application and MobileMatch™ user analytics application — to generate customized or highly targeted user-based widget applications. All Bytemobile applications are fully interoperable and consolidated on the Unison™ Mobile Internet Platform for ease of new service deployment, increased operating efficiency and capacity, and high scalability.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which enable wireless network operators to deliver value-added data services to consumers on all mobile devices. Bytemobile solutions are installed in the networks of 111 operators in 54 countries and 12 of the world’s top 15 tier-one operators. Customers include AT&T, China Mobile, China Unicom, KDDI, KPN, Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with regional sales and support offices in Wokingham, U.K.; Dubai, U.A.E.; Mumbai, India; Tokyo, Japan; Beijing, China; Seoul, Korea; Singapore; and Sydney, Australia; and research and development centers in Mountain View, California; Beijing, China; Patras, Greece; Champaign, Illinois; and Belfast, Northern Ireland. The company is committed to helping its customers and partners deploy green mobile internet solutions in a sustainable network environment. To learn more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo, Web Fidelity, WebGate, MobileMatch, and Unison are trademarks of Bytemobile, Inc. and may be registered in some jurisdictions. All other product or service names are the property of their respective owners.