News Releases

Bytemobile Announces New Managed Service for Mobile Market Analytics

Gives Operators Timely, Actionable Data to Increase ARPU and Profitability

MOUNTAIN VIEW, Calif., November 19, 2009

Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced a new managed service which provides carriers with in-depth analysis and reporting of data traffic in their network. Bytemobile Analytics solutions mine traffic for actionable market intelligence that operators need to support critical business decisions and capitalize on mobile internet opportunities.

Bytemobile Analytics solutions provide a level of detailed information that enables operators to:

Increase the relevance of existing services and drive the development and marketing of new services based on usage patterns and trends
Easily assess the impact of new service plans with significant granularity in terms of data type, time and volume
Empower new content acquisition and partnership opportunities with content-focused analysis
Prioritize infrastructure and service investments through network path analysis and device usage intelligence
Measure the effectiveness of marketing campaigns with campaign-specific site analysis

“Bytemobile Analytics is designed to meet the needs of our current customer base, which includes 12 of the world’s top 15 wireless operators,” said Nick Henry, vice president, Worldwide Systems Integration at Bytemobile. “The rapid growth of the mobile Internet has presented operators with significant new revenue opportunities – many of which are not readily apparent. Bytemobile Analytics will enable our customers to immediately drive new revenue streams and enhance their profitability through a deep understanding of how their networks are used.”

Customized to meet the specific needs of each operator, Bytemobile Analytics solutions deliver progressively granular intelligence on traffic patterns that are unique to each network. Primary report metrics — including website browsing, page views, device usage, and click-stream tracking — are delivered in powerful, intuitive formats.

Bytemobile Analytics solutions are available as a managed service enabled by the analytical and reporting capabilities of the Unison™ Mobile Internet Platform. With its flexible and scalable architecture, the Unison platform serves extremely high-capacity networks and seamlessly accommodates exponential growth in an operator’s mobile data volumes.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which enable wireless network operators to deliver value-added data services to consumers on all mobile devices. Bytemobile® solutions have been installed in the networks of 111 operators in 54 countries and 12 of the world’s top 15 tier-one operators. Customers include AT&T, China Mobile, China Telecom, KDDI, KPN, Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with regional sales and support offices in Wokingham, U.K.; Belfast, Northern Ireland, U.K.; Dubai, U.A.E.; Mumbai, India; Beijing, China; Seoul, Korea; Singapore; and Sydney, Australia; and research and development centers in Patras, Greece; Beijing, China; Mountain View, California; and Champaign, Illinois. The company is committed to helping its customers and partners deploy green mobile internet solutions in a sustainable network environment. To learn more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.