News Releases

Bytemobile Launches Lossless Media Optimization to Help Operators Maximize Infrastructure ROI

MOUNTAIN VIEW, Calif., October 8, 2009

Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced its new Lossless Media Optimization application. Deployed on the Unison™ Mobile Internet Platform, this application is designed to reduce the impact of explosive growth in video usage on operators’ networks while contributing to an improved user experience. As a cost-effective solution for operators concerned about escalating multimedia traffic, Lossless Media Optimization requires minimal hardware investment, supports all popular video types, and in no way affects video quality.

The clientless Lossless Media Optimization application enables operators to efficiently manage network resources by streamlining the delivery of all video and other multimedia while maintaining maximum transparency to the end user. The application adjusts the video transmission rate to remain in line with actual video play time — without degradation of quality — and ensures that bandwidth consumption on the network is the minimum required for a continuous video stream. As a result, operators are able to support more subscribers and more data traffic without extensive investments in new spectrum, base stations, backhaul, and other infrastructure equipment.

“Media Optimization is becoming a critical component in operators’ arsenal to control costs associated with serving the fast-growing network demands of multimedia traffic,” said Joel Brand, vice president of Product Management at Bytemobile. “In some networks, video has already surpassed web browsing as the dominant form of data traffic. The Lossless Media Optimization application was designed to be a simple add-on to Bytemobile’s Web Optimization solution which has already been successfully deployed by 111 operators worldwide.”

Recent trials of the Lossless Media Optimization by tier-one operators in Europe and Asia have shown that the application supports 25-30% data reduction across all video traffic on the network. When deployed together with Bytemobile’s Lossy Media Optimization and Web Optimization applications, operators can realize as much as a 50% reduction in their overall data traffic.

To learn more about the media optimization applications in Bytemobile’s product portfolio visit the company’s website.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which enable wireless network operators to deliver value-added data services to consumers on all mobile devices. Bytemobile® solutions have been installed in the networks of 111 operators in 54 countries and 12 of the world’s top 15 tier-one operators. Customers include AT&T, China Mobile, China Telecom, KDDI, KPN, Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with regional sales and support offices in Wokingham, U.K.; Belfast, Northern Ireland, U.K.; Dubai, U.A.E.; Mumbai, India; Beijing, China; Seoul, Korea; Singapore; and Sydney, Australia; and research and development centers in Patras, Greece; Beijing, China; Mountain View, California; and Champaign, Illinois. The company is committed to helping its customers and partners deploy green mobile internet solutions in a sustainable network environment. To learn more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or registered trademarks of Bytemobile, Inc. in the United States and other countries. All other trademarks, service marks and product names used herein are the property of their respective owners.