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Bytemobile Deploys Dedicated Sales Team in Australia

MOUNTAIN VIEW, Calif., - September 18, 2008

Bytemobile, Inc., the global leader in mobile internet solutions for network operators, today announced the appointments of Renato Trentin as regional sales director and Luke Anderson as sales engineering manager of the company’s new team in Australia. Trentin and Anderson are responsible for all new customer sales and management of existing Bytemobile accounts throughout Australia, New Zealand and Oceania.

“Research indicates that smartphones comprise nearly 30% of mobile device shipments in Australia, adding to the mix and volume of data traffic in an already demanding network environment,” said John Cole, Bytemobile vice president and general manager, Asia Pacific. “We are committed to providing network operators throughout the region with solutions that enable them to optimize their existing infrastructure and deliver the best possible user experience for all content, on any mobile device. Renato and Luke are well-qualified to lead our regional sales and account management efforts.”

According to industry sources, the number of 3G connections in Australia grew from approximately 2 million to 4.7 million in the first six months of 2007. Market analysts are predicting that mobile data services will grow at a rate of more than 50% in 2008. Analysts also predict that by mid-2009, 3G customers will exceed 2G customers by 9%. This trend has fueled opportunities for web and multimedia adaptation and optimization solutions which are paving the way for services such as mobile advertising and content personalization.

Renato Trentin, regional sales director, joins Bytemobile from VeriSign Australia, where he was account director responsible for the major mobile network operators in Australia and New Zealand. Previously, he was enterprise regional sales manager at Ericsson Australia and regional sales director at Openwave Systems. Trentin holds a postgraduate diploma in Digital Communications from Monash University and a diploma in Business Communications from Broadmeadows College of TAFE, and is a qualified Avionics Engineer.

Luke Anderson, sales engineering manager, joins Bytemobile from Openwave Systems Australia, where he was lead principal sales/solution architect responsible for technical authority supporting all sales in South Asia. Previously, he was a senior consultant and consulting architect for Openwave Systems Europe. Prior to his career at Openwave, Anderson was a technical consultant at Cap Gemini UK (CGEY) in London. He holds a bachelor’s degree in Business from Weald College.

Bytemobile provides seamlessly integrated mobile internet solutions to wireless network operators, enabling the delivery of optimized data, web and multimedia services, with mobile advertising and parental controls, to consumers on all mobile devices. As the foundation for these services, dynamic optimization accelerates data traffic and reduces data volume to increase overall network efficiency and capacity, while improving the user experience.

Deployed at the heart of the operator’s network, Bytemobile solutions are designed to adapt and optimize both clientless and client-server mobile internet applications.

Bytemobile’s network installations span 96 operators in 53 countries, serving more than one billion subscribers, and 12 of the world’s 15 largest tier-one operators. Bytemobile estimates that total data traffic on its customers’ networks is growing at a rate of 10-15% per month.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which optimize the delivery of data, web, multimedia, advertising, and filtering services to consumers on mass-market cellular phones, feature phones, smartphones, and laptops. Bytemobile® solutions are installed in the networks of leading operators such as AT&T, China Mobile, China Unicom, KDDI, KPN, Orange, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica O2, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company headquartered in Mountain View, California. The company has regional sales and support offices in Wokingham, U.K.; Dubai, U.A.E.; Tokyo, Japan; Beijing, China; Singapore; and Sydney, Australia; and research and development centers in Patras, Greece and Champaign, Illinois. To learn more about Bytemobile, visit the company’s website at www.bytemobile.com.

Bytemobile and the Bytemobile logo are trademarks of Bytemobile, Inc. and may be registered in some jurisdictions. All other product or service names are the property of their respective owners.

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