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Bytemobile Launches Web Video on Mass-Market Handsets, New Open Internet Browsing Capabilities

MOUNTAIN VIEW, Calif., - November 28, 2007

Bytemobile, Inc., the global leader in mobile internet solutions for network operators, today announced the general availability of its Unison™ Media Fidelity™ Service for the delivery of PC-quality internet video on mass-market mobile devices. The company launched the new service with the latest release of its Unison multi-service architecture and platform.

The first release of Multimedia Adaptation (MFS), which was announced initially on July 11, provides:

  • Web video discovery and access from mobile browsers on mass-market handsets
  • Dynamic video transcoding adapted to each device
  • Dynamic bandwidth shaping for optimization of video streaming according to network bandwidth

MFS is the first carrier-grade, commercial infrastructure solution to adapt and optimize web multimedia content for mass-market mobile devices without client software downloads or other device changes (see a demo at http://www.bytemobile.com/products-solutions/unison-media-fidelity-service-
product-demo.html). All that is required on the device is a standard media player. As a result, operators are able to deliver all internet video — from user-generated content on YouTube and MySpace to branded commercial media on CNN and MTV — to their handset subscribers.

“With the launch of Multimedia Adaptation , we continue to build momentum in the rapidly emerging market for the open Internet on mobile devices,” said Adrian Hall, vice president of Marketing and Business Development at Bytemobile. “Consumer demand for quality web browsing has in turn fueled demand for PC-quality internet video and other rich media. For our customers, delivering the best possible user experience for web and multimedia services is essential in driving data plan adoption and accelerating growth in data revenues.”

According to Infonetics Research (April 2007), approximately 75% of network operators worldwide plan to offer their subscribers mobile video and TV by the end of 2008, up from approximately half that number today. Research and Markets (June 2007) estimates that global sales of mobile video, excluding advertising revenues, will grow from approximately $180 million in 2006 to approximately $10.2 billion by 2012.

Open Web Browsing

In addition to MFS, the new Unison release adds capabilities to Web Fidelity™ Service, which was launched for general availability in May 2007. Also an industry first, Web Fidelity Service (WFS) enables carriers to deliver open Internet browsing on mass-market handsets, feature phones and smartphones, using either native browsers or downloadable Java browsers. The new version of WFS supports Opera Mini 4.0, the latest release of the best-selling mobile device browser from Opera Software ASA. The enhanced functionality of WFS adapts and optimizes the web browsing experience for each device. It also enables consumers to personalize their experience, thereby facilitating the transition from PC browsing to mobile browsing.

WFS is currently deployed live in the networks of tier-one operators in Germany, Ireland and Greece and scheduled for additional deployments in the Netherlands, Egypt and the United Kingdom before year-end.

MFS and WFS are integrated within the Unison open architecture, which accelerates carriers’ time to market for new data, web and multimedia applications by consolidating interoperable internet protocol (IP) services on a single node in the core data path of the network. Other IP services available on the Unison platform include:

  • ACCESS Mobile™ Content Filtering Service for parental and operator controls on subscriber access to web content
  • WAP Gateway Service for enhanced access to branded portal content on Wireless Application Protocol handsets
  • Third-party solutions for the deployment and delivery of mobile data services

The foundation of all Unison IP services is the Optimization Services Node (OSN) Monaco™ Edition. This in-network server speeds data traffic between the mobile device and the Internet for a superior user experience and reduces data volumes for increased network capacity and lower total cost of ownership. The Unison solution monitors all network traffic, inspecting data packets once and applying IP services only as needed to improve network efficiency and performance. The architecture runs on highly scalable, industry-standard hardware platforms.

The new Unison release also supports optimization of High-Speed Uplink Packet Access (HSUPA) and EV-DO Rev A networks, optimization service selection, enhanced header enrichment for WAP gateways, the Lightweight Directory Access Protocol (LDAP), and multi-site subscriber databases.

About Bytemobile, Inc.

Bytemobile is the global leader in mobile internet solutions that optimize the delivery of data, web and multimedia services to consumers on mass-market handsets, smartphones and laptops. Today, Bytemobile® solutions are installed in the wireless networks of 85 carriers, which serve over one billion mobile subscribers in 52 countries. The company’s customers include leading operators such as AT&T, China Mobile, China Unicom, KDDI, KPN, NTT DoCoMo, Orange, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica/O2, Vodafone, and WILLCOM. Bytemobile is a privately held company headquartered in Mountain View, California. The company has regional sales and support offices in Bracknell, U.K.; Dubai, U.A.E.; Tokyo, Japan; Beijing, China; Singapore; and Sydney, Australia; and research and development centers in Patras, Greece; Marlborough, Massachusetts; and Champaign, Illinois. To learn more about Bytemobile, visit the company’s new website at www.bytemobile.com.

Bytemobile, the Bytemobile logo, Unison, Media Fidelity, Web Fidelity, ACCESS Mobile, and Monaco are trademarks of Bytemobile, Inc. and may be registered in some jurisdictions. All other product or service names are the property of their respective owners.

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