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Bytemobile to Speak at Mobile Web Americas:
Internet Challenges and Opportunities Facing Mobile Operators

MOUNTAIN VIEW, Calif., - October 2, 2007

Bytemobile, Inc., the global leader in mobile internet solutions for network operators, today announced that Director of Marketing Amy Leyh will speak at Mobile Web Americas 2007, October 2-4, in Orlando, Florida. Leyh will participate in a panel session — “Mobile Operators: Trapped or Saved by the Mobile Web?”— scheduled for 1:30 p.m. on October 4. Now in its first year, the Mobile Web Americas conference and expo will bring together industry professionals from around the world to discuss how to improve and capitalize on the mobile Web.

The Mobile Operators panel session will cover a number of controversial issues facing today’s rapidly changing mobile ecosystem:

Mobile operators’ traditional bases of success depend on their being in charge of customer relationships and controlling the revenue streams; however, revenues and margins of the main mobile revenue streams (voice and narrowband messaging) are under pressure, and prospects for new revenue streams are intimately linked to the multi-dimensional mobile Web, which exhibits several distinctively different characteristics from the fixed Web. Also, major web players are trying to enter the mobile space and hence are at odds with the mobile operators.

The logjam will be difficult to break, and the outcomes will be influenced by multiple factors including:

  • Regulatory and public policies regarding “wireless net neutrality”
  • Applications of technologies such as traffic or packet shaping
  • New spectrum allocations
  • Eventual role of upload as well as download capacity
  • Balance of negotiating power between mobile and fixed operators, web players, content owners, and mobile device suppliers

On the panel, Leyh plans to discuss Bytemobile’s market experience in helping network operators and content providers to manage the challenges and opportunities of mobile convergence. The company provides integrated network solutions for delivering optimized web and video services to mobile consumers on feature phones and smartphones. Other panel members will include Martyn Roetter, principal, TIME Practice, at Arthur D. Little, Inc. and James Pearce, vice president, Technology, at dotMobi.

Complete information on Mobile Web Americas 2007 is available at the conference website, http://www.mobilewebexpo.com/.

About Bytemobile, Inc.

Bytemobile is the global leader in mobile internet solutions that optimize the delivery of data, web and multimedia services to consumers on mass-market handsets, smartphones and laptops. Today, Bytemobile® solutions are installed in the wireless networks of 81 carriers, which serve over one billion mobile subscribers in 51 countries. The company’s customers include leading operators such as AT&T, China Mobile, China Unicom, KDDI, KPN, NTT DoCoMo, Orange, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica/O2, Vodafone, and WILLCOM. Bytemobile is a privately held company headquartered in Mountain View, California. The company has regional sales and support offices in Bracknell, U.K.; Dubai, U.A.E.; Tokyo, Japan; Beijing, China; Singapore; and Sydney, Australia; and research and development centers in Patras, Greece; Marlborough, Massachusetts; and Champaign, Illinois. To learn more about Bytemobile, visit the company’s new website at www.bytemobile.com.

Bytemobile and the Bytemobile logo are trademarks of Bytemobile, Inc. and may be registered in some jurisdictions. All other product or service names are the property of their respective owners.

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