News Releases

Bytemobile's Macara Platform Chosen By Orange Denmark to Optimise GPRS Traffic

East Sussex, England, and Copenhagen, Denmark - February 18, 2003

Bytemobile, the company dedicated to improving the mobile data experience, today announced that Orange Denmark will deploy its Macara platform, an optimisation service node (OSN), that will provide customers with faster and more secure Internet access. The Macara deployment is due to go live in February 2003.

"Bytemobile was chosen following a successful internal assessment and the successful implementation of the Macara solution by Orange UK," said Colin Kendrick, Senior Procurement Manager at Orange Denmark. "The Macara platform enables us to optimise IP-based data such as web or file downloads and email traffic, so we can deliver even faster, and more reliable data services to our customers."

The Macara OSN dynamically optimises the delivery of IP-based data on wireless networks through a process of data reduction and protocol acceleration. Practically, this means that Orange Denmark customers will be able to experience near-to wireline access speeds and that Orange Denmark can optimise the use of available spectrum to maximise the return on investment from its network and radio technologies, which delivers significant capital and operational cost savings.

"By deploying the Macara OSN, Orange Denmark can today roll out 3G-style, revenue-generating mobile data services on its existing GPRS network with a highly enhanced level of quality and performance. This will not only drive the adoption of future services and devices but also maximise subscriber retention, particularly in the important high-usage business segments," says Renato Iwersen, Bytemobile's vice president, International Sales. "The selection of Bytemobile's Macara solution underscores Orange's continuous commitment to provide the most robust wireless data environment and the highest quality services available."

As part of the Orange Denmark deployment, the Macara OSN will optimise Internet access for the Orange SPV, a new Microsoft-powered device that enables users to synchronise with their PC's email, schedule, notebook and other functions in Outlook.

Today's announcement follows the deployment of Macara by Orange UK in October 2002.

About Bytemobile

Bytemobile delivers on the promises of mobile data by enabling the way people really want to work and play in the wireless world.

Bytemobile's end-to-end solution — a unique suite of compression, acceleration and network connectivity technologies and services combined with IP packet networking, mobile cellular, applications and client device expertise — allows mobile operators and enterprises to significantly improve the user experience and security of current and future wireless data networks. This facilitates market development for both service providers and enterprises and ensures returns on existing and future mobile infrastructure investments are maximised.

Announced customers include Vodafone UK, Nextel Communications, Orange Denmark, Orange UK, Sprint, and T-Mobile UK. The company is headquartered in Mountain View, California and has offices in East Sussex, England and Tokyo, Japan.

About Orange Denmark

Orange and wirefree are trademarks of Orange PCS. The Orange group is one of the world's largest mobile communications companies, with over 40 million customers in 21 countries across Europe and beyond. It provides a broad range of personal communications services, including Orange GSM1800 services and other digital cellular telephone services. The Orange brand operates in the UK, France, Switzerland, Romania, Denmark, Sweden, Slovakia, Thailand, the Ivory Coast, the Dominican Republic and the Cameroon. The Orange group also has controlled operations in Belgium (Mobistar), the Netherlands (Dutchtone), Botswana (Vista Cellular) and Madagascar (SMM) and intends to launch Orange UMTS operations in Luxembourg. The Orange group has a joint controlling interest in Egypt (MobiNil) and minority interests in Italy (Wind), Portugal (Optimus), Austria (Connect Austria) and Mumbai/India (BPL Mobile). As at the end of June 2002, Orange was the largest mobile operator in both the UK with over 12.8 million active customers, and France with over 18.6 million customers. Information about Orange can be found on t he Orange website at www.orange.com and www.orange.dk. Orange A/S is owned by the Orange Group (66%), by the Ministry of Finance (10.2%), and by an investment group formed by GE Capital Structure Finance Group of the US (SFG), PAI (Paribas Affaires Industrielles), PART'COM (Groupe Caisse des Dépôts), Capital Communications CDPQ and MEDIATEL CAPITAL (23.8%).

Contact:

  • US
    Jean Serra
    Fitzgerald Communications
    T: 617 585 2262
    F: 617 488 9501
    jserra@fitzgerald.com
  • Europe
    Anna Milborrow
    Brodeur Worldwide
    T: +44 (0) 20 7298 7042
    F: +44 (0) 20 7298 7090
  • Orange Denmark
    Linda Juul Nielsen
    PR Manager
    T: +45 82 33 70 95
    F : +45 26 10 00 00
    lie@orange.dk
News & Events