Mobile Convergence
Maintain the high ground. Strengthen your network’s advantage as content and devices invade each other’s territories.
Internet brands, content providers/aggregators and device manufacturers are converging on the mobile space. Apple, Google, Microsoft, Yahoo!, Nokia, Sony Ericsson, Samsung, Motorola. Roles and relationships are shifting with tsunami force. Everyone wants to control the user experience.
Where does that leave you, the network operator?
It leaves you in a unique position of strength. Unique but conditional: you need to control the user experience from within your network. You need to make it easy for mobile consumers to enjoy a PC-quality experience with the open Internet and all media. And you need to address everything from feature-rich smartphones to mass-market handsets.
No single entity owns the end-to-end user experience — yet. However, through your network, you own the single most critical ingredient: broad access to and discoverability of web content and community services. Your distribution channel is vital to mass consumer adoption of mobile data.
The single barrier to adoption? Consumer frustration. Network speed that is never fast enough. Impossible upload and download times. Small screen rendering of PC content. Jagged video and audio play. Aborted client software installations.
That is precisely where Bytemobile can help protect your current franchise and fortify your unique advantage against the inevitable tides of convergence. Deploy the Unison™ Multi-Service Platform in your network and deliver a superior user experience — any content, any device — which cannot be matched by any other category of service provider.
