Marketing
Product Marketing Manager/Director (Mountain View, CA)
The Product Marketing Manager/Director will assume the challenging task of promoting complex technology and innovative service ideas and business models, while highlighting related consumer benefits. S/he will work with the sales team and the finance team to ensure that everyone involved in the sales process understands and can articulate the commercial value of the products.
Responsibilities:
- Establish “position”: where the product resides in the minds of the people the company wants to reach
- Collect the data, develop the tools and establish the financial benefits of products
- Articulate unique value propositions, business benefits and product positioning
- Define product pricing, licensing and packaging details
- Be responsible for the pricing strategy of all products and services, including the development of pricing models, product valuations and price lists
- Develop product-related collateral for a nontechnical audience
- Support sales and marketing activities
- Evangelize the company to key industry influencers and thought leaders
Required Qualifications:
- Technical and/or business degree
- Experience in a similar role within the service provider value chain
- Deep understanding of the service provider market
- Strong working understanding of value propositions, product differentiation, cost/benefit analysis, and product positioning
- Previous experience in defining ROI models and setting prices
- Strong grasp of pricing and licensing strategies
- Highly motivated self-starter, able to work quickly and independently as well as within a team
- Exceptional verbal and written communication skills
- Creative writing ability
- Flexibility to travel domestically and internationally
