ABI Research Report Cites Media Optimization for Greatest Traffic Reduction
Tuesday, August 17th, 2010
Yesterday, ABI Research announced a new and very timely report, titled “Mobile Network Offloading”.
Noteworthy excerpts from ABI’s news release (italics ours):
The serious, well-publicized traffic overloads (including content data and radio signaling) that are starting to choke many mobile networks will only worsen as smartphones and other mobile devices proliferate, and operators must extend capacity. Brute force network expansion, requiring a doubling of capacity, isn’t an option.
Instead, several approaches and technologies will play specific roles in relieving network congestion. These include Wi-Fi, femtocells, mobile CDNs (content delivery networks), media optimization, and more.
“Each of these offload and optimization technologies is aimed at solving a particular problem and they will all coexist.” – Aditya Kaul, Practice Director, ABI Research
One of the most effective tools is media optimization – effectively improved compression – which is already being used widely. Media optimization will grow the fastest and deliver the greatest traffic reduction of all these methods.
For more information on the ABI report, click here.
-Tod Bottari
