Today, operators are building network capacity to address exponential growth in data traffic. Despite this, network congestion is occurring in densely populated urban areas. Managing this congestion requires significant investment in new cell sites, spectrum, backhaul, and new technologies such as Long-Term Evolution (LTE) and femtocells. Consumer demand will continue to accelerate far beyond existing network capacity.
The technologies being deployed to increase network capacity will be unable to keep pace with traffic growth. For example, LTE and offload technologies such as Wi-Fi and femtocells are projected to reduce the cost per bit by approximately 50% by 2014*. However, between now and 2014, traffic is estimated to grow 2,000% to 4,000%. Demand will continue to accelerate beyond the impact of these technologies.
Traffic optimization increases effective network capacity by 30% to 40%. Since optimization is deployed in the existing network and applied to existing service, no customer adoption is required. Therefore, the benefits are immediate. Optimization produces a cumulative multiplier effect that increases the operator’s return on all other network investments.
Combined with optimization, policy enforcement enables operators to differentiate their services by subscriber usage profile in order to monetize demand. Services are differentiated based on their value and subscribers’ willingness to pay for that value.
The combination of traffic optimization and policy enforcement gives operators a strategic advantage. They can meet consumer demand for the mobile Internet and grow profitably at the same time. Bytemobile’s Unison™ Mobile Internet Platform provides optimization and policy control in a single gateway.
There is no one solution or panacea to the mobile internet traffic challenge. In fact, all solutions are required, and Bytemobile’s Unison platform multiplies their positive impact.
*Chetan Sharma: LTE 30-40%, Offload 25-30%