Bytemobile Chief Marketing Officer Adrian Hall delivered a presentation on “Intelligent Traffic Management in the 4G Environment” today at the LTE Focus conference. In the session, Hall discussed Bytemobile’s first-hand experience in helping network operators successfully migrate from 2G to 2.5G to 3G and demonstrated how experience has shown that intelligent traffic management will be more critical in the 4G environment than ever before.

Highlights from Hall’s presentation included:
Over the next five years, the majority of users will be on the highest-speed networks – which will effectively reduce or minimize the impact of user-experience issues on data consumption and therefore generate more and more traffic.

Moore’s Law is every bit as applicable to wireless network traffic as it is to semiconductor processing power – and data usage will inevitably rise to fill the bandwidth available for it. This has happened in every phase of the evolution of network technology – from 2G to 2.5G to 3G – and it will happen from 3G to 4G as well.

Solutions for Operators:
They can apply different strategies for intelligent traffic management – such as imposing data caps on service plans, enforcing fair-use policies to limit the impact of excessive usage by a few rogue subscribers, and differentiate quality of service based on premium pricing.

They can implement web optimization technology to reduce data volume and media optimization technology to manage bandwidth utilization for streaming video.

They can also deploy new value-added data services to build new business models and generate new revenue streams to offset the impact of margin pressure with increased revenue.

Interested in hearing more? Send an email to sinfantino@bytemobile.com.

-Stacey Infantino

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The recent edition of our quarterly newsletter was released this week and focuses on network evolution and the ensuing data crunch, with traffic expecting to double in volume every year through 2013. In addition to this headline topic, there’s coverage on the Widget Bar and the new widget applications it includes, how we’ve partnered with operators such as Sprint to help drive their success in the marketplace, and our continued Mobile Minute webinar series with its relevant discussion of the mobile internet ecosystem.

Read the newsletter in detail here or contact us at feedback@bytemobile.com to subscribe.

- Dan Fisher

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The scene in Las Vegas was a bit quieter than in past years, with approximately 1,200 exhibiting companies and 40,000 attendees from across the wireless industry – broadband convergence, enterprise networks, mobile advertising, social networking, mobile entertainment.

While the usual line-up of high-profile product announcements from companies like Apple, Yahoo!, Nokia, and Palm were few and far between, this year’s event was focused on forward-looking innovations and trends.

On a positive note, despite the global economic crisis, the future looks bright for the wireless industry. Dr. Robert Roche, CTIA’s vice president of Research, presented CTIA’s year-end 2008 survey which showcased the continued growth of the mobile ecosystem. To listen to the podcast, click here.

Intelligent transportation was the theme of Day One. Combining mobile technology with transport infrastructures is shaping the future of managing vehicles, loads, and routes to improve safety and reduce vehicle wear, transportation times, and fuel consumption. Dominique Bonte, practice director of Telematics & Navigation for ABI Research, presented cutting-edge developments in the wireless space that are greatly enhancing productivity and efficiency in the enterprise and changing the way we do business around the world.

Mobile health followed as the theme of Day Two. Mobile technology is beginning to reshape the global healthcare landscape. Dr. Jay M. Bernhardt, director of the National Center for Health Marketing at the Center for Disease Control, enlightened the community on this emerging trend and the enormous value proposition for wireless applications in the healthcare industry.

A hot topic throughout CTIA Wireless was environmental responsibility. While going green is an emerging trend across all industries, it began to take hold in wireless at this year’s conference. Various ecosystem players discussed the ways in which they are using alternative energy sources to create more environmentally-friendly communications networks. The Honorable Al Gore took the keynote stage on Day Three to talk about the far-reaching implications of going green for the industry, the economy and the environment.

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