On the evening of October 13, employees of Metro PCS and Bytemobile gathered over cocktails and gourmet hors d’oeuvres to celebrate their ongoing partnership – specifically, the successful launch of Bytemobile’s web optimization solution in the MetroPCS network. The Customer Connection event – held at TPC Craig Ranch, a country club in McKinney, Texas – was part of Bytemobile’s Mobile Minute program for customers and partners in the global mobile ecosystem.

MetroPCS guests included Ed Chao, senior vice president, Engineering and Network Operations, and Doug Glen, senior vice president, Corporate Development. Bytemobile hosts included Hugh Barton, vice president and general manager, North America, and Dr. Constantine Polychronopoulos, founder and chief technology officer. Also on hand were members of MetroPCS’s engineering and product teams and the Bytemobile sales, marketing, professional services, and customer support resources that support the account.

-Jaishree Subramania

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With more than 6 million subscribers, Dialog Telekom is the largest and fastest growing wireless network operator in Sri Lanka. A subsidiary of Telekom Malaysia International, Dialog was South Asia’s first operator to deploy a commercial 3G network and has received numerous industry awards for customer service and quality systems.

Like so many other 3G network operators around the world, Dialog uses Bytemobile’s Web Optimization application to increase its network efficiency and capacity while accelerating web browsing on both handsets and laptops. Dialog’s client-server implementation increases data reduction and speeds up data delivery between the device and the network.

Yet another proof point that the faster the network, the higher the traffic – and unoptimized data will inevitably consume the bandwidth available for it.

-Jaishree Subramania

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Bytemobile Chief Marketing Officer Adrian Hall delivered a presentation on “Intelligent Traffic Management in the 4G Environment” today at the LTE Focus conference. In the session, Hall discussed Bytemobile’s first-hand experience in helping network operators successfully migrate from 2G to 2.5G to 3G and demonstrated how experience has shown that intelligent traffic management will be more critical in the 4G environment than ever before.

Highlights from Hall’s presentation included:
Over the next five years, the majority of users will be on the highest-speed networks – which will effectively reduce or minimize the impact of user-experience issues on data consumption and therefore generate more and more traffic.

Moore’s Law is every bit as applicable to wireless network traffic as it is to semiconductor processing power – and data usage will inevitably rise to fill the bandwidth available for it. This has happened in every phase of the evolution of network technology – from 2G to 2.5G to 3G – and it will happen from 3G to 4G as well.

Solutions for Operators:
They can apply different strategies for intelligent traffic management – such as imposing data caps on service plans, enforcing fair-use policies to limit the impact of excessive usage by a few rogue subscribers, and differentiate quality of service based on premium pricing.

They can implement web optimization technology to reduce data volume and media optimization technology to manage bandwidth utilization for streaming video.

They can also deploy new value-added data services to build new business models and generate new revenue streams to offset the impact of margin pressure with increased revenue.

Interested in hearing more? Send an email to sinfantino@bytemobile.com.

-Stacey Infantino

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