Joel Brand, Bytemobile vice president of Product Management, was a guest at the TMC Executive Editorial Event in San Jose, CA. Brand spent the morning with senior members of TMC’s editorial and executive teams, participating in high-level discussions on the state of mobile data and Bytemobile’s role in the industry.  

Brand met with Erik Linask, group editorial director, TMC; Carl Ford, co-founder and vice president, Community Development, 4G Wireless Evolution; and Jim Spangenberg, director of Web Events, Internet Telephony. The discussion focused on the challenges facing wireless network operators – including network congestion, the user experience and subscriber churn – and provided an in-depth look at how Bytemobile’s optimization and policy control solutions enable its customers to address these challenges.

Brand also participated in a video interview with Rich Tehrani, CEO and group editor-in-chief, TMC. Be sure to check back for the clip, once the video has been posted live.

-Stacey Infantino

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In 2007, just before the dawn of the mobile internet revolution, Bytemobile and IBM formed a strategic partnership for the integration and deployment of Bytemobile’s Unison™ Mobile Internet Platform with IBM’s BladeCenter network servers.

Today, approximately 15 of Bytemobile’s largest tier-one operator customers – serving more than 350 million subscribers in North America, Europe and Asia – have deployed the Unison platform on the BladeCenter for the delivery of web and video optimization, traffic management, content adaptation, and analytics services.

The throughput capacity of these operators’ networks is estimated to range up to 2.6 petabytes (PB) of data traffic daily. The mobile internet revolution is not only in progress, but also accelerating in momentum.

Together, Bytemobile and IBM enable operators to cost-effectively manage and monetize consumer demand for mobile data services. The BladeCenter has become an industry-standard server in the networks of the world’s leading wireless telecommunications groups. Customer feedback on the performance of the Unison-BladeCenter platform has been consistently positive.

We look forward to continued joint success with IBM and to expanding our partnership in new and complementary directions.

-Lee Llevano
 

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It is clear that India’s mobile internet revolution has become a primary driver of economic development. Millions of urban and rural poor, from Kolkata rickshaw pullers to Rajasthan camel herders, now carry mobile phones. With the number of devices in the market exploding, the wireless Web is growing rapidly throughout India. A report from AdMob shows that  mobile advertising grew by 1.5% last quarter in India - which does not yet have full 3G penetration.

Bytemobile is sponsoring an important thought leadership event for wireless network operators and ISPs next month at India – VAS Asia 2010.

Deepak Mahajan, Bytemobile country manager for India and SAARC, will present the challenges and opportunities of managing the data deluge. He will address the priorities of customer satisfaction and retention, and how to achieve them by enhancing the user experience and increasing network efficiency and intelligence. Mahajan will also focus on the delivery of greater personalization based on a deep understanding of the customer’s individual needs and interests – ultimately leading to profitable revenue growth for India’s wireless service providers.

- Jaishree Subramania
 

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Recognizing companies, individuals and technologies that have shaped the way in which the world communicates, the 2010 Mobile Merit Awards winners were announced this week.  

Bytemobile’s Media Optimization solution was selected for an Award of Excellence in the Mobile Technologies Infrastructure category.

                                                  
Through nominations, the Mobile Merit Awards note the excellence achieved in the global mobile industry. This year’s winners were judged based on industry impact, innovation, technologies, social importance, implementation, and overall success factor.

Bytemobile’s field-proven media optimization solution dramatically improves consumers’ mobile video experience while significantly reducing data traffic in the wireless network.

To read the public announcement, click here.

For more information on the Mobile Merit Awards, click here.

-Stacey Infantino

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