Tracy Ford of RCR Wireless News recently interviewed Joel Brand, vice president of Product Management at Bytemobile, at 4G World in Chicago, IL. In this video clip from the show floor, Brand discusses the addition of new media caching capabilities to its mobile video optimization solution.

Designed to balance on-the-fly video optimization with offline optimization of cached video content, Bytemobile’s market-leading Video Optimization solution, enables operators to achieve the highest level of bandwidth management across their networks while serving the best possible mobile video experience to their customers.

See the entire interview below.

-Stacey Infantino

Bookmark to:

On September 28, Mobile Minute and Informa Telecoms & Media collaborated with Vodafone D2 in Germany to present “The Impact of Video Traffic Growth on Mobile Networks”. The webinar attracted a mix of network operators, analysts and media, with over 400 registrants from around the world. To access a full replay, please visit us at Mobile Minute.

Contributors to the webinar included Dr. Volker Sebastian, head of Multimedia Application Engineering at Vodafone D2; Mike Hibberd, editorial director of Telecoms.com; and Jeff Sanderson, head of Pre-Sales for EMEA and Latin America at Bytemobile.

Mike Hibberd began the discussion by summarizing the key growth trends driving the wireless market today. Most strikingly, he noted a projected 76% CAGR in global mobile data traffic from 2008 to 2013. This is due to a combination of factors, including flat-rate tariffs used by operators to stimulate adoption, improvements in network infrastructure, and the spread of high-end, data-hungry devices.

Volker Sebastian expanded on the challenge created by these growth trends, noting the role that various technological solutions will play in helping operators manage traffic. Vodafone D2, like many carriers in developed markets, is looking for ways to meet consumer demand within its capital budget constraints – specifically, demand for data that is skewed by the enormous popularity of streaming video content. With optimization techniques implemented by Bytemobile, Vodafone D2 has been able to realize a total data savings of approximately 25% of HTTP traffic (85% of its video traffic is streamed via HTTP).

Jeff Sanderson rounded out the session with an overview of the various media optimization and policy enforcement solutions that Bytemobile offers operators to realign revenue generation with bandwidth consumption. Through optimization techniques such as Just in Time video downloading, Quality-Aware Transcoding, Dynamic Bandwidth Shaping, and Media Caching, operators are able to enhance the efficiency of their networks and increase their ROI in network infrastructure. Most importantly, consumers enjoy an improved user experience, which supports retention and growth of the operator’s subscriber base.

Additional Mobile Minute events are planned for the coming months. We will cover these events on our website and blog as part of our ongoing efforts to provide thought leadership and consultative education to the rapidly evolving mobile internet space.

- Peter Turner

Image courtesy of Hector Milla via the Creative Commons attribution license.

Bookmark to:

The accelerated growth of multimedia usage on mobile devices is changing the traffic profile of wireless networks. Traditional traffic management technologies have been ineffective in handling mobile video. Network operators require new strategies and tools to maintain high quality of service and manage traffic growth within their capital budgets.

Please join senior executives from Vodafone D2, Informa Telecoms & Media, and Bytemobile at 4:00 p.m. UK GMT on Tuesday, September 28, as they tackle the challenges and opportunities of mobile multimedia.

The September 28 webinar – “The Impact of Video Traffic Growth on Mobile Networks,” as advertised on Informa’s telecoms.com – will feature panelists Dr. Volker Sebastian, head of Multimedia Engineering, TMH, at Vodafone D2 (Germany); Mike Hibberd, editorial director of Telecoms.com; and Jeff Sanderson, head of Pre-Sales for Europe, Middle East and Africa (EMEA) and Latin America at Bytemobile.

Please register for the webinar here. The webinar is free and will be accessible on demand for interested participants across the globe.

-Tod Bottari  
 

Bookmark to:

Radio access network (RAN) capacity and congestion are key priorities for wireless network operators in the mobile internet era. Today, congestion occurs primarily at the cell site and backhaul in densely populated urban areas. It can appear suddenly, with no advance warning. For operators, capacity planning has become a challenge of constantly locating and resolving congestion.

Networks become congested when demand for bandwidth exceeds capacity and users are forced to compete for resources. Rather than rising with demand, actual traffic is limited by capacity, leaving demand unfulfilled – and therefore revenue unrealized.

Competition for network resources intensifies as traffic volume increases. Congestion causes the user experience to deteriorate – for example, videos stall during periods of elevated usage, and users become frustrated. As a result, they churn to other networks offering better quality of service.

Bytemobile’s Unison™ Mobile Internet Platform provides a versatile traffic gateway that enables operators to do more with less. Specifically, traffic optimization expands effective network capacity by reducing cost per bit, removing wasted bytes and pushing bytes out of peak usage periods. Policy enforcement helps operators manage network yield, prioritize users in terms of service levels and maintain a superior user experience.

Since no subscriber migration to a new network or adoption of new service is required, the benefits of the mobile internet gateway are immediate. Operators are able to recapture revenue that had been lost due to unfulfilled demand.

-Tod Bottari
 

Bookmark to: