In 2007, just before the dawn of the mobile internet revolution, Bytemobile and IBM formed a strategic partnership for the integration and deployment of Bytemobile’s Unison™ Mobile Internet Platform with IBM’s BladeCenter network servers.

Today, approximately 15 of Bytemobile’s largest tier-one operator customers – serving more than 350 million subscribers in North America, Europe and Asia – have deployed the Unison platform on the BladeCenter for the delivery of web and video optimization, traffic management, content adaptation, and analytics services.

The throughput capacity of these operators’ networks is estimated to range up to 2.6 petabytes (PB) of data traffic daily. The mobile internet revolution is not only in progress, but also accelerating in momentum.

Together, Bytemobile and IBM enable operators to cost-effectively manage and monetize consumer demand for mobile data services. The BladeCenter has become an industry-standard server in the networks of the world’s leading wireless telecommunications groups. Customer feedback on the performance of the Unison-BladeCenter platform has been consistently positive.

We look forward to continued joint success with IBM and to expanding our partnership in new and complementary directions.

-Lee Llevano
 

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It is clear that India’s mobile internet revolution has become a primary driver of economic development. Millions of urban and rural poor, from Kolkata rickshaw pullers to Rajasthan camel herders, now carry mobile phones. With the number of devices in the market exploding, the wireless Web is growing rapidly throughout India. A report from AdMob shows that  mobile advertising grew by 1.5% last quarter in India - which does not yet have full 3G penetration.

Bytemobile is sponsoring an important thought leadership event for wireless network operators and ISPs next month at India – VAS Asia 2010.

Deepak Mahajan, Bytemobile country manager for India and SAARC, will present the challenges and opportunities of managing the data deluge. He will address the priorities of customer satisfaction and retention, and how to achieve them by enhancing the user experience and increasing network efficiency and intelligence. Mahajan will also focus on the delivery of greater personalization based on a deep understanding of the customer’s individual needs and interests – ultimately leading to profitable revenue growth for India’s wireless service providers.

- Jaishree Subramania
 

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Image courtesy of Ben Dodson via the Creative Commons attribution license.

Since Apple made the iPhone OS 4.0 beta available, developers have been digging for clues as to the future of the iPhone platform. We believe that one of the answers is tethering, a technical term used to describe a mobile internet connection from a laptop/PC using a smartphone as a modem.

So what tipped developers off to this future feature? A new configuration page for internet tethering and an alert sent to users to call AT&T to set up tethering. Tethering has always been in the future of wireless data plans. It was not a matter of if, but when.

If tethering really is a feature of the next-generation iPhone, it will provide another incentive for consumers to switch to wireless-only homes – no landlines and no wired Internet. Very likely, even the most generous projections of mobile data growth will end up proving conservative.

-Subhi Andrews

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Recognizing companies, individuals and technologies that have shaped the way in which the world communicates, the 2010 Mobile Merit Awards winners were announced this week.  

Bytemobile’s Media Optimization solution was selected for an Award of Excellence in the Mobile Technologies Infrastructure category.

                                                  
Through nominations, the Mobile Merit Awards note the excellence achieved in the global mobile industry. This year’s winners were judged based on industry impact, innovation, technologies, social importance, implementation, and overall success factor.

Bytemobile’s field-proven media optimization solution dramatically improves consumers’ mobile video experience while significantly reducing data traffic in the wireless network.

To read the public announcement, click here.

For more information on the Mobile Merit Awards, click here.

-Stacey Infantino

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