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Archive for the ‘media optimization’ Category

China Pushing a Billion

Monday, January 23rd, 2012

According to the GSMA Wireless Intelligence database, China had 973.7 million mobile connections at the end of 2011 – nearly 80% of them on 3G networks. As Bytemobile noted in its Mobile Analytics Report (October 2010), faster networks means more video to be optimized and more traffic to manage. See our announcement of Bytemobile China Communications Services Co. Ltd.

-Anna Yong
 

Mobile Driving the Digital Living Room

Thursday, January 12th, 2012

All eyes are on CES this week – with many of those eyes on the Digital Living Room. Current Analysis states, “Looking forward, the mobile and fixed consumer electronics worlds are on a collision course, and 2012 is when mobile is going to start asserting dominance. Mobile ecosystems for content and apps are extending into the digital living room, and mobile devices are going to play an increasingly important role managing, controlling, and delivering content to larger displays.”

To underscore the point, AT&T held its Developers Summit at the same time in the same place, clearly signaling sensitivity to the traction of mobile in the Digital Living Room.

As mobile devices, content and apps increasingly become integrated with digital entertainment systems, we expect mobile subscribers to continue pushing the limits of mobile networks. Smart CapacityTM solutions can help mobile operators maximize network capacity and performance without burdening their capital expenditure budgets.

-Anna Yong

Countdown to 2016

Tuesday, January 3rd, 2012

Tariff Consultancy Ltd has predicted a 60% pricing plunge for LTE by the end of 2016. This means that from today to 2016, mobile network operators will have five years to ensure that their mobile data profitability doesn’t plunge by 60%, too. Fortunately, time is on their side – Smart CapacityTM solutions for traffic management and content optimization are available today, helping operators turn escalating volumes of mobile data traffic into profitable revenue growth. Here is one notable example - Vodafone 2011 Half-Year Results.

-Anna Yong

Smart Capacity for Netflix?

Friday, December 2nd, 2011

Until now, Netflix has primarily been a North American phenomenon. Next year, the service will expand into a host of other regions, including Europe and Latin America. However, you won’t find Netflix in New Zealand, due to “the country's low internet data caps and problems obtaining content.”

Although the current issues are online video traffic over fixed networks and content rights, New Zealand’s mobile networks – or any other mobile operators’ networks – are encountering the same capacity problems, perhaps even more acutely. Capacity constraints for Netflix and other multimedia services can be alleviated with video optimization technology. The solution is Smart Capacity for Video.

-Anna Yong

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