Tablet Multimedia Opportunity
According to Nielsen, tablet owners, especially in North America, are willing to pay for multimedia content on a tablet. This finding, combined with the availability of LTE-enabled tablets, points to a significant market opportunity for both network operators and content providers. A key element of this opportunity is the ability for operators to differentiate their service plans based on subscriber usage and willingness to pay for premium content and high quality of experience (QoE). Bytemobile’s Adaptive Traffic Management, leveraging video optimization and traffic analytics, supports service differentiation.
-Anna Yong