Mobile network operators are demanding “standardized interfaces between Operations Support Systems and the production infrastructure [for] the deployment of new technologies and services”. We understand the requirement for vendors to address interoperability issues in order to ensure that mobile data services and data plans can be deployed in a timely, efficient and cost-effective manner. It is in part this perspective that motivates two of our public announcements this week – strategic partnerships with Citrix and Openet. We are actively extending the Smart Capacity^TM ecosystem to help operators simplify and streamline the deployment of solutions to manage the impact of OTT content on mobile operator’s networks.

-Anna Yong

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Bytemobile published its February 2012 Mobile Analytics Report last week. The report includes some interesting data points about mobile app usage:

• The average subscriber uses YouTube and Facebook for roughly the same amount of time – about nine minutes per session.
• A nine-minute YouTube session generates 350X more traffic than a nine-minute Facebook session.
• Google generates an average of 75% of the total mobile ad-generated data volume.

- Anna Yong

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Bytemobile has published its February 2012 Mobile Analytics Report. Some interesting data points about mobile data traffic consumption that you may not have realized are highlighted in the current report:

• In certain networks, video traffic is up to 69% of total traffic
• Average volume of video traffic on mobile networks has risen by 10 percentage points since this time last year – up to 50% from 40%
• A five-minute video with high-definition quality on one of the latest LTE devices could generate as much as 75MB of traffic – five times that of a 360p video

Download the full Mobile Analytics Report.

-Anna Yong

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Industry data indicates a strong consumer trend towards multi-screen, interactive viewing of major events. Bytemobile’s analysis shows that while mobile video traffic declined, traffic to ESPN.com’s mobile site over U.S. operator networks spiked more than 200% at the start of Super Bowl XLVI on February.  By halftime, it had dropped to 30% higher than normal. By the end of the game – when Tom Brady’s Hail Mary pass fell to the ground in the end zone among a crowd of New England receivers and New York defenders – the number of hits over mobile networks had jumped again to over 200%.  Clearly, mobile devices continue to drive the interactive viewing experience, and mobile networks need to accommodate corresponding spikes in subscriber demand.

-Anna Yong

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