Next Generation Policy Enforcement
Wireless packet data networks were built on voice networks and provided the basic connectivity between mobile consumers and the Internet.
For years, operators struggled to drive adoption of mobile data. The key barriers were the speed of the network, the cost of data delivery, the capabilities of mobile devices, and the availability of internet content. Bytemobile technology connected wireless laptops to the Internet and helped operators address network speed and data delivery costs. WAP phones provided access to walled-garden content on the operators’ portals.
Next, operators launched 3G networks and the first generation of smartphones, while connecting feature phones to the Internet. Bytemobile enabled this trend with the adaptation of web, Flash and media content for smartphones and feature phones, and the insertion of advertising in adapted content for the monetization of web traffic.
The commercial implementation of HSPA network technology supported compelling new devices such as high-end smartphones and rich new applications such as video. This confluence of factors caused mobile internet usage to grow exponentially, as data revenue and traffic volume accelerated far beyond operators’ expectations.
Operators now had to expand their network capacity quickly in order to capitalize on the revenue opportunity and manage the traffic challenge. They increased infrastructure investments in radio access, backhaul, and core network technologies. Bytemobile supported this requirement with a mobile internet gateway enabling operators to optimize and deliver web and video content on all Internet-connected mobile devices.
Today, operators are building and launching 4G networks with policy controls to ensure both full monetization and fair use of next-generation data services. The intelligent application of policies enables operators to differentiate services by subscriber usage profile and enforce limits on excessive consumption of data.
In this environment, Bytemobile’s mobile internet gateway produces a cumulative network multiplier effect across the operator’s investments in wireless spectrum and multiple generations of radio, backhaul and core technologies. This multiplier effect serves to enhance the performance of all network elements by increasing efficiency and control.
The Unison™ Mobile Internet Platform provides operators with a comprehensive solution for managing mobile data services which combines web and media optimization with traffic analysis and policy enforcement. The result is a next-generation policy control and traffic delivery system for 4G networks.
-Tod Bottari
Tags: 3G, 4g networks, backhaul, data delivery cost, data revenue, fair-use, feature phones, hspa network, infrastructure investment, media optimization, mobile consumers, mobile data, mobile data services, mobile internet gateway, network capacity, operators, packet data networks, policy controls, policy enforcement, radio access, smartphones, traffic analysis, traffic volume, unison mobile internet platform, video, wap phones, web optimization, wireless, wireless spectrum