In 2007, just before the dawn of the mobile internet revolution, Bytemobile and IBM formed a strategic partnership for the integration and deployment of Bytemobile’s Unison™ Mobile Internet Platform with IBM’s BladeCenter network servers.

Today, approximately 15 of Bytemobile’s largest tier-one operator customers – serving more than 350 million subscribers in North America, Europe and Asia – have deployed the Unison platform on the BladeCenter for the delivery of web and video optimization, traffic management, content adaptation, and analytics services.

The throughput capacity of these operators’ networks is estimated to range up to 2.6 petabytes (PB) of data traffic daily. The mobile internet revolution is not only in progress, but also accelerating in momentum.

Together, Bytemobile and IBM enable operators to cost-effectively manage and monetize consumer demand for mobile data services. The BladeCenter has become an industry-standard server in the networks of the world’s leading wireless telecommunications groups. Customer feedback on the performance of the Unison-BladeCenter platform has been consistently positive.

We look forward to continued joint success with IBM and to expanding our partnership in new and complementary directions.

-Lee Llevano
 

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Image courtesy of Ondra Soukup  via the Creative Commons attribution license.

Andrew Seybold, consultant on technology and trends shaping the world of wireless mobility, today published an interesting perspective on data congestion and new pricing models. Seybold prefaces the article with the following scenario:

Every network operator with the exception of Sprint/Clearwire is moving to broadband data usage pricing models and away from all-you-can-eat data. If you have an iPhone, you still have access to unlimited data, but if you opt to tether it to a notebook or other external device, your all-you-can-eat pricing goes away. Why is this happening?

You can blame this on data hogs—that 3-4% of the wireless broadband population that accounts for nearly 50% of all wireless broadband usage—but it is also because wireless bandwidth is shared bandwidth. Unless bandwidth is well managed, data hogs end up with most of it and the rest of us with very little. Data usage has increased more than 5,000% over the last two years and there is no sign of a let-up. A large percentage of wireless broadband traffic (some say up to 40%) is video, which is increasingly popular and requires a lot of bandwidth.

Responding to the current state of the mobile industry, Seybold offers a number of ways to manage available bandwidth and capacity usage in wireless networks, including the roll-out of new pricing models.

Click here for the article. 

-Stacey Infantino

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It is clear that India’s mobile internet revolution has become a primary driver of economic development. Millions of urban and rural poor, from Kolkata rickshaw pullers to Rajasthan camel herders, now carry mobile phones. With the number of devices in the market exploding, the wireless Web is growing rapidly throughout India. A report from AdMob shows that  mobile advertising grew by 1.5% last quarter in India - which does not yet have full 3G penetration.

Bytemobile is sponsoring an important thought leadership event for wireless network operators and ISPs next month at India – VAS Asia 2010.

Deepak Mahajan, Bytemobile country manager for India and SAARC, will present the challenges and opportunities of managing the data deluge. He will address the priorities of customer satisfaction and retention, and how to achieve them by enhancing the user experience and increasing network efficiency and intelligence. Mahajan will also focus on the delivery of greater personalization based on a deep understanding of the customer’s individual needs and interests – ultimately leading to profitable revenue growth for India’s wireless service providers.

- Jaishree Subramania
 

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