Super Bowl Boosts Mobile Traffic
Bytemobile decided to take a look at event-driven mobile data usage. What could be a better case study than last Sunday’s Super Bowl XLIV, which was watched live by more than 106 million people.
We set out to investigate if there was a noticeable surge in demand for Super Bowl-related mobile websites such as nfl.com, espn.com, foxsports.com, and cbssports.com.
Analysis of a cross-section of 3G networks in Bytemobile’s U.S. customer base indicated that there was a substantial increase in sports-related applications usage and resulting mobile data traffic around the Super Bowl.
When you consider that a typical day consists of billions of network transactions or mobile data requests, the surge in Super Bowl-related traffic becomes even more significant.
Some of our findings:
● The average increase in transactions resulting from sports-related data traffic on operators’ networks was 41%.
● Transactions on NFL.com increased by an average of 3.7 times.
● Transactions to Fox Sports increased by an average of 3.5 times.
● CBS Sports – the official sponsor of this year’s Super Bowl – generated approximately 3.5 times the transactions than it does on a regular day.
-Stacey Infantino
