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Archive for September, 2009

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Bytemobile to Present at Webit in Bulgaria

Wednesday, September 30th, 2009

 

Saurav Chopra, Bytemobile director of Internet Services for Europe, Middle East and Africa (EMEA) and Latin America, will join speakers from leading internet and consumer brands at Webit E-Business and E-Marketing Expo in Sofia, Bulgaria on October 7-8. Read about it here.

Webit is the first B2B internet business and marketing event for southeastern Europe. Chopra will speak at 11:00 a.m. on Wednesday, October 7. His topic: Monetizing Mobile Entertainment Content through Personalized Widgets.

Other speakers will include executives from AOL, AdMob, Coca-Cola, eBay, the Guardian, Google, Microsoft, and PayPal. More than 6,000 attendees are expected from Bulgaria, Croatia, Greece, Macedonia, Moldova, Romania, Serbia, Slovenia, Turkey, and Ukraine.

-Tod Bottari

 

 

 

 

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Posted in mobile internet | No Comments »

The Impact of MMS on Carriers’ Networks

Monday, September 28th, 2009

AT&T’s making MMS available on the iPhone is big news – something for which its users have clamored. Of course, AT&T isn’t the only carrier that is concerned about how to make sure its network is prepared for an increase in multimedia traffic. To better understand why carriers are justifiably nervous, let’s take a look at the following data which represents traffic over a 24-hour period in a cross-section of some of our larger customers’ 3G networks.

                                           

Note that 90% of the users are browsing the web, which accounts for 40-50% of the total traffic.

Streaming video accounts for 30-40%, but that is generated by less than 1% of the users. It’s not difficult to do the math and envision the magnitude of the impact as more users consume video and other multimedia applications.

P2P file sharing is also a bandwidth hog, with less than 1/10 of 1% of users accounting for 5-10% of the total traffic.

It is clear that intelligent traffic control is necessary, enabling carriers to enforce fair use policies adaptively without damaging customer relationships. By increasing network efficiency and capacity, operators can manage the effects of continued traffic growth within the footprint of their existing installation and scale their networks ahead of rising data usage trends. This will also help to ensure a compelling user experience.

-Stacey Infantino

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Posted in media optimization, mobile internet gateway, variable broadband pricing | No Comments »

Offloading Data Traffic to Wi-Fi Isn’t Enough

Thursday, September 24th, 2009

                                       

Lately, there has been a lot of talk around iPhones and other smartphones that are considered ‘bandwidth hogs’. The attention is warranted – media coverage has also shown that networks with heavy smartphone use are already under immense strain. We have seen many examples of carriers attempting to keep bandwidth ahead of demand while keeping the user experience positive - e.g., adding network capacity, optimizing the media we access, and as the New York Times’s Bob Tedeschi wrote today, offloading network traffic onto Wi-Fi.

Smartphones won’t be the end of it, though - devices like netbooks and USB dongles on laptops will push the networks over the edge as more people start using them, even as operators migrate to 4G. Data traffic over tier-one networks is growing at 10-15% per month, and right now, 1- 2% of users generate up to 50% of the total volume. Those 1-2% are doing things like peer-to-peer file sharing and streaming multimedia that will soon become mainstream.

While Wi-Fi is available for many phones, most consumers don’t use it because it is cumbersome, it drains the battery, and it doesn’t offer seamless mobility. Until operators, vendors, and standards organizations solve these problems, traffic will continue to explode. Optimization and traffic management would be needed to handle this growth.

Intelligent traffic management solutions will enable wireless carriers to offer different levels of service with premium pricing and enforce fair-use policies to limit the impact of excessive usage by a few rogue subscribers – while improving the user experience and ensuring a sustainable business model.


-Stacey Infantino 

 

 

 

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Posted in mobile internet, sustainable network environment, web optimization | No Comments »

Web Optimization in Sri Lanka

Thursday, September 24th, 2009

Web Optimization in Sri LankaWith more than 6 million subscribers, Dialog Telekom is the largest and fastest growing wireless network operator in Sri Lanka. A subsidiary of Telekom Malaysia International, Dialog was South Asia’s first operator to deploy a commercial 3G network and has received numerous industry awards for customer service and quality systems.

Like so many other 3G network operators around the world, Dialog uses Bytemobile’s Web Optimization application to increase its network efficiency and capacity while accelerating web browsing on both handsets and laptops. Dialog’s client-server implementation increases data reduction and speeds up data delivery between the device and the network.

Yet another proof point that the faster the network, the higher the traffic – and unoptimized data will inevitably consume the bandwidth available for it.

-Jaishree Subramania

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Posted in optimization, web optimization | No Comments »

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