The scene in Las Vegas was a bit quieter than in past years, with approximately 1,200 exhibiting companies and 40,000 attendees from across the wireless industry – broadband convergence, enterprise networks, mobile advertising, social networking, mobile entertainment.
While the usual line-up of high-profile product announcements from companies like Apple, Yahoo!, Nokia, and Palm were few and far between, this year’s event was focused on forward-looking innovations and trends.
On a positive note, despite the global economic crisis, the future looks bright for the wireless industry. Dr. Robert Roche, CTIA’s vice president of Research, presented CTIA’s year-end 2008 survey which showcased the continued growth of the mobile ecosystem. To listen to the podcast, click here.
Intelligent transportation was the theme of Day One. Combining mobile technology with transport infrastructures is shaping the future of managing vehicles, loads, and routes to improve safety and reduce vehicle wear, transportation times, and fuel consumption. Dominique Bonte, practice director of Telematics & Navigation for ABI Research, presented cutting-edge developments in the wireless space that are greatly enhancing productivity and efficiency in the enterprise and changing the way we do business around the world.
Mobile health followed as the theme of Day Two. Mobile technology is beginning to reshape the global healthcare landscape. Dr. Jay M. Bernhardt, director of the National Center for Health Marketing at the Center for Disease Control, enlightened the community on this emerging trend and the enormous value proposition for wireless applications in the healthcare industry.
A hot topic throughout CTIA Wireless was environmental responsibility. While going green is an emerging trend across all industries, it began to take hold in wireless at this year’s conference. Various ecosystem players discussed the ways in which they are using alternative energy sources to create more environmentally-friendly communications networks. The Honorable Al Gore took the keynote stage on Day Three to talk about the far-reaching implications of going green for the industry, the economy and the environment.