We are often asked how Bytemobile Smart CapacityTM solutions impact LTE and other 4G networks. Please join us for a timely and informative webinar in conjunction with Openet, a global leader in policy control and subscriber management solutions – Mobile Video and LTE: Profitability Challenge or Revenue Opportunity? – on Thursday, May 31, at 8:00 a.m. PDT/11:00 a.m. EDT/4:00 p.m. BST.
-Anna Yong
Today Bytemobile COO Chris Koopmans published a guest post in Azi Ronen’s industry blog, Broadband Traffic Management. As its title suggests, the post addresses the opportunity for mobile network operators to monetize the escalating volumes of data traffic on their networks with service differentiation based on quality of experience (QoE).
-Stacey Infantino
Monica Paolini wrote an article titled “Don't supply and demand apply to wireless data monetization?” in which she poses the question, “Could it be that by increasing the traffic-load pressure on the network, operators will have the chance to deploy tools like QoS, prioritization, policy, or traffic optimization to a better effect − as they would give subscribers the motivation they need to open their wallets?”
We see the logic of her argument, which eventually leads to the question, “Do things have to get worse before they get better?” However, we also understand that operators may not want to risk the possibility of overloading their networks, and it’s not the “get worse” that’s the key, but rather the discernible difference between good service and bad service. Or should that be ‘premium service’ and ‘basic service’?
In order to open their wallets, consumers need to experience a palpable difference in service quality. Mobile data subscribers don’t see/feel/experience that difference when their usage is measured in data volume. 300 MB or 1 GB or 5 GB – the numbers don’t mean much in terms of how they user their mobile devices. However, HD video; smooth video play; crisp, sharp images; and faster web page downloads − all of which can be controlled via Smart CapacityTM solutions − are highly discernible and will motivate subscribers to open their wallets.
-Anna Yong
We found this post on Amdocs’ Data Experience Blog relevant to the challenge that all mobile network operators face in keeping their customers satisfied. Notable excerpts:
“We decided to investigate, and in a series of 140 video interviews, across 17 countries, we talked to real consumers of all ages and socio-economic groups to hear about their mobile data use, experience and what they thought of the service they were getting from their provider.
“Almost half of our interviewees felt their data experience was not quick enough, so operators investing in 4G roll outs are definitely making the right move. People will pay for a better quality of service, and if you can get them to value the experience, there’s a great opportunity to sell ‒ and monetize ‒ more data, to existing and new users.”
This is precisely the value of being able to differentiate subscriber service plans base on quality of experience (QoE) and data usage.
-Anna Yong
